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Deity

All heart, all passion and all in. Eric Davies, founder of DEITY Components, has turned a life-long dream into a thriving independent mountain bike parts brand. From a unique childhood in Central America to stumbling across mountain biking in college, Eric worked his way from bike shop employee to industry insider. Eventually, he grew tired of helping others build something he didn't believe in and started DEITY in late 2003 with his wife Sadie.